Wednesday, April 24, 2024
Learning Resources » Learning Activities » Learning Activities » Reckitt Benckiser Learning Activities 2009 - Taking a brand online

Reckitt Benckiser Learning Activities 2009 - Taking a brand online


Read the Reckitt-Benckiser case study "Taking a brand online" and answer the following questions:

1.  Explain the aim of Reckitt-Benckiser's marketing and advertising strategy for Clearasil including its four key business objectives.



1.  Design a "brand footprint" for another product or service marketed at young people. Visit the company website and try to determine the impression the brand makes on consumers. Include the following in your answer:

  • Brand essence
  • Target demographic
  • Key consumer benefit
  • Brand personality
  • Brand discriminator
  • Brand values


Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

Purchase a print version of Edition 7 for yourself or additional copies for your school! 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

What's New?


New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.

Log in / log out