QUESTIONS & ACTIVITIES

1. Explain why the Meat & Livestock Association (MLA) has attempted to differentiate Australian beef in the global beef market.

EXTENSION ACTIVITIES

1. Use the MLA website www.mla.com.au to review the list of Research and Development projects currently being undertaken.  Estimate the percentage of projects that are farm-based and the percentage that appears to be of post-farm projects. What is the advantage in getting the whole industry involved in innovation and change?