McDonald's Learning Activities 2008

QUESTIONS & ACTIVITIES

1. What is a franchise? How does it work?


 

EXTENSION ACTIVITIES

1. In small groups, discuss the drive towards healthier meal options in the quick service restaurant industry. How has McDonald's reacted to the challenge of better nutrition? Outline the steps taken by the company to:

  • Identify the problem
  • Identify the views and needs of stakeholders
  • Make changes to the menu
  • Describe the changes that have been made, giving examples.  


 

Case Study:
McDonald's: Addressing changing food values through market research

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