QUESTIONS & ACTIVITIES

1. The Gruen Transfer describes water advertising as creating differences (USPs) between products that are essentially the same. Can you think of other products/services that might fall into this category?

EXTENSION ACTIVITIES

1. Advertising is part of the way a business promotes itself to the public and its potential customers. What is the difference between advertising, marketing and PR? How do they fit together? What are some of the potential activities within each?