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Sustainability and corporate social responsibility are more than just buzz words. They describe an increasingly important movement that connects businesses with society. A company is judged by its actions. Respect for the environment and the broader community is a step that all companies must take in playing their part in caring for the common good. Businesses that fail to heed this message will, in turn, lose the respect of their stakeholders. Ultimately, their profits will suffer.
The bottom line is this: caring for stakeholders and the environment is good, not just for society and the natural world - but also good for business. Westpac's sustainability philosophy and its initiatives have enhanced its prosperity and that of the broader community. Everybody wins.