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The Institute of Chartered Accountants in Australia: Bringing experience to future leaders: the Student Challenge:

Bringing experience to future leaders: The Student Challenge

This Case Study discusses the development, launch and promotion of the Institute's annual Student Challenge, explaining how and why the Challenge was developed, the benefits this brings to both the Institute and participants, and how the Challenge works.

The Institute of Chartered Accountants in Australia: Bringing experience to future leaders: the Student Challenge:

As a result of reading this Case Study, students should be able to:

  • Discuss how the Institute engages and motivates students 
  • Describe the importance of corporate social responsibility to stakeholders
  • Understand different promotional strategies and their application


Scattered throughout Australia right now are more than 100,000 of our future business leaders.

Why was the Student Challenge developed?

The Institute saw a need for an important target audience with undergraduate, accounting, business and finance students, to help them learn from, and connect to the accounting profession.

Why a not-for-profit?

In this day and age, running a business is not just about the bottom line.

The development and launch process

The Institute commissioned market research which showed that we had the opportunity to help students develop their practical skills.


The Student Challenge enables young, aspiring Australians to gain real-life experience of the dynamic work undertaken by Chartered Accountants around the globe on a daily basis.


(Page 1 of 6)
Learning Area(s):
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Careers | Career training and development
  • Careers | Choosing a career
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Management Accounting | Accounting systems in practice
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Promotion strategies and their application
From: Edition 6

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