Case Study Pages:
Table of contents
6. Conclusion
Since the merger in 1999, RB has seen phenomenal success. A clear and consistent strategy has led to above industry-average returns for each of the 11 years of operation and kept them well in front of their competitors. A priority on employing the right people to create a company culture of performance and innovation has been a key driver. Embracing the diversity within the company to encourage creative thinking and rigorous debate of ideas has seen the rate of innovation of their products double since the merger. Finally, their strategy of investing heavily into their global Powerbrands has reinforced their position as a world leader in household, health and personal care products.
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