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Lioncrest: Delivering education to Australia

Delivering education to Australia

This Case Study focuses on the business activities of Lioncrest, one of Australia’s 1.93 million small businesses. Lioncrest is a distributor of educational products and the Case Study examines its operational procedures and supply chain capacity as well as looking at the role of small business in Australia and the ways in which the company adds value to its customers

As a result of reading this Case Study, students should be able to:

  • Explain the importance of small business to Australia 
  • Understand the functions of the supply chain
  • Discuss the ways in which distribution companies add value to their customers.


Books and other learning tools are an important part of any educational experience. It is the job of publishing companies to develop and distribute materials to aid the teaching and learning process.

The role of small business

Small businesses help support the economy in more ways than just adding their goods and services to the Australian marketplace and paying taxes.

Developing an effective distribution strategy

Distributors such as Lioncrest offer companies the ability to hand over their supply chain, specifically, order management, warehousing, fulfillment and payment processing.

Success in a competitive market

Like any other business, Lioncrest has to stay competitive in order to maintain its market position and expand its business.


Lioncrest is a successful Australian small business that allows other businesses to compete in a niche marketplace.


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Associated with:
Learning Area(s):
  • Business Environment | Significance of business
  • Communication | Effective communication models
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Product/service innovation
  • Marketing | Market research methods/analysis
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | High-end technology based operations systems
  • Small Business | Importance of small business to the economy
  • Small Business | Running a small business
  • Small Business | Small business and entrepreneurship
From: Edition 5

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