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KFC: Human resources to meet emerging business needs


Human resources to meet emerging business needs

This Case Study introduces students to KFC and its franchise operations. It considers the employment brand, U+KFC and its alignment with KFC’s strong company culture. The Case Study examines the way human resource management has been adapted to meet the changing needs of KFC.

As a result of reading this Case Study students should be able to:

  • Understand the operation of KFC and the role played by Human Resources
  • Appreciate the unique features of the KFC company culture 
  • Analyse the employment brand of U+KFC and how and why it was developed
  • Recognise the advantages to the business of the online recruitment process and the web-based training.


The fast food revolution commenced in Australia in April 196Since launching the first restaurant in Sydney, with a staff of just 25, KFC has grown to 600 stores in Australia and New Zealand.

Developing a strong company culture

A company culture describes the way a company’s owners and employees think, feel and act. KFC company culture is a direct result of the company’s vision and values.

Creating an employment brand

In 2007 the U + KFC brand was launched. This is a specific employment brand used for recruitment, training and careers.

The online recruitment process

KFC has developed an e-recruitment tool which gives potential employees the ability to apply for a job online.

Effective training and development

KFC, like the YUM! parent organisation, has a strong focus on building people capability.


KFC has elevated ‘the power of its people’ as its secret ingredient for success.


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Associated with:
Learning Area(s):
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Structure and Organisation | Franchising
  • Careers | Career training and development
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Human resource planning
  • Human Resource Management | Induction
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Recruitment and selection
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Skills | Role of planning
  • Management and ICT | The impact of technology on business
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Small Business | Running a small business
  • Small Business | Small business and entrepreneurship
From: Edition 6

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