The business behind the buildings
This Case Study profiles how Fletcher Construction has always nurtured relationships - with clients, suppliers, employees and the community - and established a down-to-earth corporate culture based around three simple values where commitment and quality are fundamental.
As a result of reading this Case Study, the student should be able to:
- Outline the concepts of stakeholders, stakeholder relationships, corporate culture, business values, human resources, social responsibility and ethical business practices
- Identify why Fletcher Construction has adopted a relationship-based business philosophy and how it puts this into practice
- Describe the unique corporate culture of Fletcher Construction and discuss its importance in underpinning the business's success.
Introduction
Are you in or near a building as you read this? Take a moment and think about all the work that has gone into it.
A relationship-based business
Fletcher Construction has built a reputation for straightforward dealings and certain delivery.
People and culture
Fletcher Construction realises that to be successful in the long term it needs to maintain an appropriate balance between concern for success (expansion or profit), regard for its employees and respect for the wider community and environment.
Fletcher and the community
Society expects businesses to give back to the local community something of what they take out in generating profits.
Understanding the marketplace
One of the largest stakeholder groups that Fletcher Construction must satisfy is its customers.
Conclusion
Fletcher Construction is an icon of the New Zealand business scene.
Introduction
A relationship-based business
People and culture
Fletcher and the community
Understanding the marketplace
Conclusion
