Thursday, April 18, 2024
Case Studies ยป By Edition
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When two brands transition to one 'Powerbrand' This Case Study discusses the rebranding of two household names, Preen and Napisan into the global brand Vanish. It looks at how these changes were made and how they were communicated in the marketplace. As a result of reading this Case Study, students should be able to: Understand the challenges of rebranding a successful product Explain the brand attributes of Napisan, Preen and Vanish and how these are…
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| From: | Edition 6 |
Enhancing Yellow's advertising model This Case Study examines the growth and development of Yellow, given developments in information and communications technology. It focuses on the new advertising based, business model that has emerged, highlighting its benefit to the company, its business customers and consumers in general. As a result of carefully reading this Case Study, students should be able to: Describe the concept of advertising and its context at Yellow Identify factors that led to…
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| From: | Edition 4 |
Investing for the future This Case Study examines one of Australia's largest financial services groups and explores how it provides investment services and products that assist many Australians with their wealth management. As a result of reading this Case Study, students should be able to: Understand the characteristics of a financial services group related to investment Identify the main asset classes for individual and small business financial management Analyse the significance of investment to the…
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| From: | Edition 1 |
Saving for the future This Case Study profiles Suncorp, one of Australia's leading financial companies. Suncorp provides financial solutions for individuals and small medium-sized enterprises in the areas of banking, insurance, investment, superannuation and financial planning. As a result of reading the Case Study, the student should be able to: Understand the importance of savings Identify how savings can be held in a range of bank accounts Recognise the role of savings in providing funds…
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| From: | Edition 2 |
Implementing market-based management Australians connect with each other through various forms of telecommunications. Whether it be the internet, telephone, mobile telephone or SMS messaging, the majority of Australians have embraced a wide variety of technology to enable them to keep in touch with their families, loved ones and conduct business from many places in the world. Australian telecommunications provider Telstra has undertaken a significant change in its marketing practices over recent years to better meet…
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| From: | Edition 4 |
Bringing experience to future leaders: The Student Challenge This Case Study discusses the development, launch and promotion of the Institute's annual Student Challenge, explaining how and why the Challenge was developed, the benefits this brings to both the Institute and participants, and how the Challenge works. As a result of reading this Case Study, students should be able to: Discuss how the Institute engages and motivates students Describe the importance of corporate social responsibility…
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| From: | Edition 6 |
Influencing Australian business This Case Study looks at the ways in which Chartered Accountants, supported by the Institute of Chartered Accountants in Australia, support business and the Australian economy as well as global business. It also looks at the role of leadership and quality maintenance within the profession. As a result of reading this Case Study, students should be able to: Explain the role Chartered Accountants play in supporting business and the economy Discuss how…
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| From: | Edition 5 |
Turning an idea into successful reality This Case Study profiles the growth of the highly successful Vetservice Group, discussing the role of the entrepreneur and the business's entry into, and growth within, the marketplace. As a result of reading this Case Study, the student should be able to: Explain the significant role of the entrepreneur to the economy and the importance of developing innovative business practices Understand that it makes good business sense to develop…
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| From: | Edition 3 |
Smart money management - the Visa Debit and Prepaid cards This Case Study introduces to students to Visa Inc., the world's largest retail electronic payments network. It outlines the features of Visa Debit and Prepaid cards, and their usefulness in assisting an individual’s financial management. Visa's recent technological innovations to improve card security are also examined. As a result of reading this Case Study the student should be able to: Appreciate the role Visa plays…
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| From: | Edition 4 |
Creating a sustainable business This Case Study focuses on the importance of creating a sustainable business. It outlines Westpac's commitment to sustainability concerning its stakeholders, that is, its employees, customers, the environment and the community. As a result of reading this Case Study, students should be able to: Understand what is meant by sustainability Explain the concept of corporate social responsibility and how this is important to business success Discuss the concept of stakeholders and…
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| From: | Edition 3 |
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- CGU/NRMA: Insurance and weather in Australia
- 7-Eleven: Promoting a branded product range
- Baiada: Revitalising an Australian household name
- Youth Off The Streets: Reach for a brighter future
- 7-Eleven: Expanding the brand through acquisition
- The Institute of Chartered Accountants in Australia: The role of professional accounting in business
- Reckitt Benckiser: Strategy, leadership and company culture
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- WorleyParsons: The benefits of global expansion
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