Thursday, April 25, 2024
Case Studies ยป By Edition

Edition:

From:

Network TEN: Developing world-class drama

Developing world-class drama This Case Study investigates the issues and challenges facing free-to-air (FTA) networks in producing local content and drama. To ensure a successful local industry, the Australian government has implemented a quota system. Roles available within the industry are identified. Examples of Network TEN's commitment to producing homegrown drama that appeals to its target audience are illustrated. As a result of reading this Case Study, students should be able to: Understand the economic…
Associated with:
Network TEN
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | The role of business in the economy
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Marketing | Market research methods/analysis
  • Marketing | Product development
Resources:
From: Edition 3
Read more...

Network TEN: Reality-based advertising

Reality-based advertising This case study investigates the increasing prevalence of product integration through sponsor involvement on reality-based television shows such as Network TEN's Big Brother. The reasons why a company would choose product integration are discussed, and the importance of matching product to viewer demographics is analysed. As a result of reading this Case Study, students should be able to: Understand product integration as an advertising concept  Explain how advertising creatively build greater brand awareness…
Associated with:
Network TEN
Resources:
From: Edition 2
Read more...

Nike: Product development from concept to customer

Product development from concept to consumer Nike is the world's largest sports and fitness company, earning $US14 billion in revenue. The company, with one of the world's most identifiable logos - the 'swoosh', is a leader in sports equipment research and development (R&D). Nike identified a gap in the sports shoe market - a shoe which mimics barefoot running in order to strengthen runners' feet and legs, giving them more power and speed while reducing…
Associated with:
Nike
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
Resources:
From: Edition 7
Read more...

Nike: Nike responsibility

Nike Responsibility This Case Study will profile the approach that Nike - the world's market leader in the design, marketing and distribution of authentic athletic footwear, apparel, equipment and accessories - has taken to address and promote the issue of corporate responsibility, through a range of targeted programs and priorities. As a result of reading this Case Study, the student should be able to: Understand that it makes good business practice for a business to…
Associated with:
Nike
Resources:
From: Edition 1
Read more...

Origin Energy: Developing a sustainable energy product

Developing a sustainable energy product Origin Energy is a leading Australian integrated energy company, supplying electricity and gas to households and businesses. Origin Energy has developed and introduced the GreenEarth portfolio of energy products. As a result of reading the Case Study, students should be able to: Explain how Origin Energy identified an opportunity to reduce the environmental impact of energy production through developing sustainable energy products Outline how Origin Energy applied the theory related…
Associated with:
Origin Energy
Resources:
From: Edition 1
Read more...

Paladin Energy: The new energy in the market

The new energy in the market This Case Study examines the potential for Australia’s uranium reserves to help meet world energy needs. It explains nuclear energy in comparison to other energy sources and examines the benefits of uranium export to the Australian economy. It also outlines how Paladin Energy developed a strong business through aligning its strategy to market demand. As a result of reading this Case Study, students should be able to: Outline the…
Associated with:
Paladin Energy
Learning Area(s):
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Environmental Issues | Carbon footprint
  • Environmental Issues | Climate change
  • Environmental Issues | Greenhouse gases
  • Ethics and Social Responsibility | Risk Management
  • Global Business | Drivers of globalisation
  • Global Business | Ethical global management
  • International Trade | Ethical trade practices
  • International Trade | Export industries
Resources:
From: Edition 6
Read more...

Project Management Institute: Delivering through effective project management

Delivering through effective project management This Case Study discusses the role of the Project Management Institute in promoting effective project management. It examines the benefits of project management to business and as a career option and explains how projects are run. As a result of reading this Case Study, students should be able to: Explain the role of a Project Manager Understand the different phases of a project Discuss the role of industry bodies such…
Associated with:
Project Management Institute
Learning Area(s):
  • Careers | Career training and development
  • Careers | Choosing a career
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Skills | Role of organisation
  • Management Skills | Role of planning
  • Project management | The project lifecycle
  • Project management | The role of the project manager
Resources:
From: Edition 6
Read more...

Reckitt Benckiser: Doing business the right way

Doing business the right way This Case Study looks at the importance of Corporate Social Responsibility (CSR) and responsible corporate citizenship in today’s business environment. It examines the ways in which Reckitt Benckiser is addressing these challenges, explaining the importance of effective CSR to stakeholders. As a result of reading this Case Study, students should be able to: Understand the need for a formalised CSR strategy and benchmarking intiatives Outline the ways in which Reckitt…
Associated with:
Reckitt Benckiser
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Environmental Issues | Carbon footprint
  • Environmental Issues | Responsibility of industry
  • Ethics and Social Responsibility | Socially responsible programs and approaches
Resources:
From: Edition 5
Read more...

Reckitt Benckiser: Taking a brand online

Taking a brand online This Case Study examines the development of Reckitt Benckiser's online marketing strategy for the Clearasil 'Be Yourself [For Real]' campaign. It discusses the concept of the brand and looks at the development of the website as part of the overall Clearasil marketing strategy. As a result of reading this Case Study students should be able to: Discuss the concept of the brand footprint and its strengths, weaknesses, opportunities and threats Understand…
Associated with:
Reckitt Benckiser
Learning Area(s):
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
Resources:
From: Edition 5
Read more...

Reckitt Benckiser: Marketing in the digital age

Marketing in the digital age This Case Study examines how communication channels, and therefore marketing, are changing. It discusses how Reckitt Benckiser has recognised a change in consumer habits and has adapted its marketing methods in order for these to remain effective. After reading this Case Study, students should be able to: Explain how changing consumer habits are driving a change in marketing channels  Discuss the changes Reckitt Benckiser made to its media mix Describe…
Associated with:
Reckitt Benckiser
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Global Business | Drivers of globalisation
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
Resources:
From: Edition 6
Read more...
Page 7 of 9

Subscribe today!

Purchase a subscription today!

We are delighted to offer you a subscription to access over 80 additional case studies, learning activities, teacher notes and downloadable content!
 
Click here to log-in if you already have an account.

Order the print version!

Order a hard copy!

SPECIAL OFFER - LAST STOCK CLEARANCE
Purchase a print version of Edition 7 for yourself or additional copies for your school! 
 

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

Select a Case Study

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7Buy a printed copy of Edition 7 case studies.

Subscribe nowSubscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Tell us your favourite case study?

What Is your Favourite Edition 7 Case Study?

Log in / log out