Monday, January 20, 2025
Case Studies ยป By Edition
Edition:
Developing world-class drama This Case Study investigates the issues and challenges facing free-to-air (FTA) networks in producing local content and drama. To ensure a successful local industry, the Australian government has implemented a quota system. Roles available within the industry are identified. Examples of Network TEN's commitment to producing homegrown drama that appeals to its target audience are illustrated. As a result of reading this Case Study, students should be able to: Understand the economic…
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| From: | Edition 3 |
Reality-based advertising This case study investigates the increasing prevalence of product integration through sponsor involvement on reality-based television shows such as Network TEN's Big Brother. The reasons why a company would choose product integration are discussed, and the importance of matching product to viewer demographics is analysed. As a result of reading this Case Study, students should be able to: Understand product integration as an advertising concept Explain how advertising creatively build greater brand awareness…
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| From: | Edition 2 |
Product development from concept to consumer Nike is the world's largest sports and fitness company, earning $US14 billion in revenue. The company, with one of the world's most identifiable logos - the 'swoosh', is a leader in sports equipment research and development (R&D). Nike identified a gap in the sports shoe market - a shoe which mimics barefoot running in order to strengthen runners' feet and legs, giving them more power and speed while reducing…
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| From: | Edition 7 |
Nike Responsibility This Case Study will profile the approach that Nike - the world's market leader in the design, marketing and distribution of authentic athletic footwear, apparel, equipment and accessories - has taken to address and promote the issue of corporate responsibility, through a range of targeted programs and priorities. As a result of reading this Case Study, the student should be able to: Understand that it makes good business practice for a business to…
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| From: | Edition 1 |
Developing a sustainable energy product Origin Energy is a leading Australian integrated energy company, supplying electricity and gas to households and businesses. Origin Energy has developed and introduced the GreenEarth portfolio of energy products. As a result of reading the Case Study, students should be able to: Explain how Origin Energy identified an opportunity to reduce the environmental impact of energy production through developing sustainable energy products Outline how Origin Energy applied the theory related…
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| From: | Edition 1 |
The new energy in the market This Case Study examines the potential for Australia’s uranium reserves to help meet world energy needs. It explains nuclear energy in comparison to other energy sources and examines the benefits of uranium export to the Australian economy. It also outlines how Paladin Energy developed a strong business through aligning its strategy to market demand. As a result of reading this Case Study, students should be able to: Outline the…
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| From: | Edition 6 |
Delivering through effective project management This Case Study discusses the role of the Project Management Institute in promoting effective project management. It examines the benefits of project management to business and as a career option and explains how projects are run. As a result of reading this Case Study, students should be able to: Explain the role of a Project Manager Understand the different phases of a project Discuss the role of industry bodies such…
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| From: | Edition 6 |
Doing business the right way This Case Study looks at the importance of Corporate Social Responsibility (CSR) and responsible corporate citizenship in today’s business environment. It examines the ways in which Reckitt Benckiser is addressing these challenges, explaining the importance of effective CSR to stakeholders. As a result of reading this Case Study, students should be able to: Understand the need for a formalised CSR strategy and benchmarking intiatives Outline the ways in which Reckitt…
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| From: | Edition 5 |
Taking a brand online This Case Study examines the development of Reckitt Benckiser's online marketing strategy for the Clearasil 'Be Yourself [For Real]' campaign. It discusses the concept of the brand and looks at the development of the website as part of the overall Clearasil marketing strategy. As a result of reading this Case Study students should be able to: Discuss the concept of the brand footprint and its strengths, weaknesses, opportunities and threats Understand…
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| From: | Edition 5 |
Marketing in the digital age This Case Study examines how communication channels, and therefore marketing, are changing. It discusses how Reckitt Benckiser has recognised a change in consumer habits and has adapted its marketing methods in order for these to remain effective. After reading this Case Study, students should be able to: Explain how changing consumer habits are driving a change in marketing channels Discuss the changes Reckitt Benckiser made to its media mix Describe…
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| From: | Edition 6 |
Commission a case study for your business
If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on
02 4991 2874 in Australia and 0800 990 999 in New Zealand.
Select a Case Study
- Lion: Leadership, diversity and the importance of great people
- CGU/NRMA: Insurance and weather in Australia
- 7-Eleven: Promoting a branded product range
- Baiada: Revitalising an Australian household name
- Youth Off The Streets: Reach for a brighter future
- 7-Eleven: Expanding the brand through acquisition
- The Institute of Chartered Accountants in Australia: The role of professional accounting in business
- Reckitt Benckiser: Strategy, leadership and company culture
- KFC: Training and retraining great employees
- WorleyParsons: The benefits of global expansion
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