Refreshing a successful brand This Case Study focuses on marketing and advertising, and the creation of a successful brand. It outlines MLC’s introduction of a 'fee-for-service' business model, and examines how the company has conveyed these changes to the public, increasing brand awareness. As a result of reading this Case Study, students should be able to: Understand what is meant by marketing and advertising, and how these two concepts differ Understand why brand awareness is…
Learning Area(s): |
- Entrepreneurship/Innovation | Innovative business
- Marketing | Market research methods/analysis
- Marketing | Marketing analysis and segmentation
- Marketing | Product development
- Marketing | Promotion strategies and their application
|