Saturday, October 23, 2021
Case Studies ยป By Edition

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The business of risk management This Case Study will profile how the Insurance Australia Group (IAG) has established four principles that provide the basis for a successful, sustainable business and benefits to the wider society. As a result of reading this Case Study, the student should be able to: Understand the issue of sustainability as a key objective of business Establish the relationship between sustainability and social responsibility Identify strategies and processes to manage a…
Associated with:
IAG
From: Edition 1
Delivering education to Australia This Case Study focuses on the business activities of Lioncrest, one of Australia’s 1.93 million small businesses. Lioncrest is a distributor of educational products and the Case Study examines its operational procedures and supply chain capacity as well as looking at the role of small business in Australia and the ways in which the company adds value to its customers As a result of reading this Case Study, students should be…
Associated with:
Learning Area(s):
  • Business Environment | Significance of business
  • Communication | Effective communication models
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Product/service innovation
  • Marketing | Market research methods/analysis
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | High-end technology based operations systems
  • Small Business | Importance of small business to the economy
  • Small Business | Running a small business
  • Small Business | Small business and entrepreneurship
From: Edition 5
Marketing a product through the new media The L'Oreal Beauty Club is a premier online beauty club. It provides the L'Oreal Group with an extensive database serving many purposes. It can be targetted to meet members' needs, trial products, conduct market research and build brand loyalty. It has provided significant savings, having broken the traditional ways to market and sell cosmetics. Most importantly, it optimises the value of customer relationships. As a result of reading…
Creating effective stakeholder relationships McDonald's is one of the most well-known brands in the highly competitive quick service restaurant market and its franchising business model is a key factor in the company's success. This Case Study looks at McDonald's NZ and its relationship with its stakeholders and looks at the impact the company has on its suppliers, customers, franchise holders and the economy as a whole. As a result of reading this Case Study students…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Franchising
  • Business Structure and Organisation | Organisational structures:overview
  • Communication | Effective communication models
  • Human Resource Management | Training and development systems and programs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Materials management
From: Edition 7
Creating a sustainable beef industry This Case Study highlights ways the beef industry is applying concepts of environmental sustainability, social responsibility and ethical practices. It outlines the nature of Meat and Livestock Australia and its role in assisting the widespread adoption of production systems that preserve the environment. As a result of reading this Case Study the student should be able to: Understand the importance of the beef industry to Australia's economy Appreciate the industry's…
Associated with:
Learning Area(s):
  • Business Environment | The external environment
  • Business Environment | The role of business in the economy
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Employee Relations | Proactive employee relations
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Financial Reports and Analysis | Analysis of financial reports and information
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | Quality management approaches
From: Edition 3
Global market differentiation through sciance and systems As a result of reading this Case Study students should be able to: Understand the importance of the beef industry to Australia's economy  Appreciate the industry's commitment to preserving the environment Analyse ways the industry has adopted the concepts of sustainability, social responsibility and ethical practices Explain how producers are using technology to improve farm operational management systems. Introduction It's about competing on the global stage. It's about…
Minimising the beef industry's impact on climate change This Case Study highlights ways the red meat industry is limiting its impact on climate change. It outlines the nature of Meat and Livestock Australia and its role in creating an industry-wide climate change strategy. As a result of reading this Case Study the student should be able to: Understand the importance of climate change in today's world  Recognise the role of MLA in creating an industry…
Associated with:
Learning Area(s):
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Effective communication models
  • Entrepreneurship/Innovation | Innovative business
  • Environmental Issues | Carbon footprint
  • Environmental Issues | Climate change
  • Environmental Issues | Greenhouse gases
  • Environmental Issues | Responsibility of industry
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Global Business | Ethical global management
  • Marketing | Ethical/legal marketing decisions
  • Marketing | Marketing analysis and segmentation
  • Marketing | Promotion strategies and their application
  • Operations Management | Ops management evaluation including use of KPIs
From: Edition 4
Leading the evolution of financial advice MLC is one of Australia's largest financial institutions. It has become a leader in the financial services industry by developing and championing a new advisory business model designed to encourage industry transparency and increase customer confidence. After reading this Case Study, students should be able to: Understand the importance of having a wealth management strategy  Explain the importance to the industry of the new business model Discuss the different…
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Change Management | Leadership and change
  • Entrepreneurship/Innovation | Product/service innovation
  • Financial Reports and Analysis | Personal financial management
  • Marketing | Market research methods/analysis
  • Marketing | Product development
From: Edition 3
Refreshing a successful brand This Case Study focuses on marketing and advertising, and the creation of a successful brand. It outlines MLC’s introduction of a 'fee-for-service' business model, and examines how the company has conveyed these changes to the public, increasing brand awareness. As a result of reading this Case Study, students should be able to: Understand what is meant by marketing and advertising, and how these two concepts differ  Understand why brand awareness is…
Associated with:
Learning Area(s):
  • Entrepreneurship/Innovation | Innovative business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 4
Changing the face of financial services This Case Study investigates the changes that MLC and NAB have been making to the way banking and wealth management is structured throughout their organisation. As two of Australia’s most prominent financial institutions, the companies have led the way in implementing a fairer business model with the aim of improving trust and transparency in the relationship with their customers. After reading this Case Study, students should be able to:…
Associated with:
Learning Area(s):
  • Employee Relations | Workplace flexibility in awards and agreements
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Management Skills | Role of leadership
From: Edition 6

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