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New Zealand Refining Company: Fuelling New Zealand's future

Fuelling New Zealand's future This Case Study deals with the New Zealand Refining Company and the challenges it faces as an organisation dealing with a variety of issues as it continues to grow and be accountable to its stakeholders. The Case Study demonstrates how NZRC contributes to the economy, maintains employee safety, continues its approach to environmentally sustainable growth all while being an employer of choice. As a result of reading this Case Study, students…
Associated with:
New Zealand Refining Company
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Strategic planning
  • Employee Relations | Proactive employee relations
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Human Resource Management | Employee Motivation
  • Management Skills | Role of planning
Resources:
From: Edition 4
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Genesis Energy: Making a powerful difference in New Zealand

Making a powerful difference in New Zealand This Case Study looks at one of New Zealand's largest energy companies, Genesis Energy. It reviews the firm's diverse portfolio and the legal requirements that affect the business. As a result of carefully reading this Case Study, students should be able to: Understand corporate governance of a State-Owned Enterprise  Explain risk management with reference to Genesis Energy  Discuss the obligations of the Resource Management Act and its impact…
Associated with:
Genesis Energy
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Law | Business obligations under selected legislation
  • Business Law | Impact on business
  • Business Law | Proactive business and the law
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Business Structure and Organisation | Organisational structures:overview
  • Change Management | Change issues for business
  • Change Management | Sources of change
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Human Resource Management | Human resource planning
  • Human Resource Management | Recruitment and selection
  • Marketing | Product development
Resources:
From: Edition 3
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Fletcher Construction: The business behind the buildings

The business behind the buildings This Case Study profiles how Fletcher Construction has always nurtured relationships - with clients, suppliers, employees and the community - and established a down-to-earth corporate culture based around three simple values where commitment and quality are fundamental. As a result of reading this Case Study, the student should be able to: Outline the concepts of stakeholders, stakeholder relationships, corporate culture, business values, human resources, social responsibility and ethical business practices…
Associated with:
Fletcher Construction
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Financial Reports and Analysis | Types of financial reports
  • Human Resource Management | Employee Motivation
Resources:
From: Edition 4
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Fletcher Construction: The 'impossible' achieved by sound project management

The 'impossible' achieved by sound project management This Case Study looks at one of the most impressive achievements of Fletcher Construction Ltd - the Auckland Sky Tower. It discusses the importance of sound project management in making a complex construction a reality. As a result of carefully reading this Case Study, students should be able to: Define the term project manager Identify the skills required by a project manager Explain the role of a project…
Associated with:
Fletcher Construction
Learning Area(s):
  • Entrepreneurship/Innovation | Product/service innovation
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Skills | Role of organisation
  • Management Skills | Role of planning
  • Operations Management | Quality management approaches
  • Project management | The project lifecycle
  • Project management | The role of the project manager
Resources:
From:
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Fonterra: Meeting local and global needs

Meeting local and global needs This Case Study looks at New Zealand's largest company, Fonterra. It discusses its importance as a producer, manufacturer and marketer of dairy products. It reviews the firm's response to shifts in both global and domestic markets. As a result of carefully reading this Case Study, students should be able to: Understand the difference between the local and the global marketplace Define a co-operative and explain how it differs from other…
Associated with:
Fonterra
Learning Area(s):
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Strategic planning
  • International Trade | International trade agreements: impact on business
  • Marketing | Product development
  • Operations Management | Materials management
Resources:
From:
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Fujitsu: Marketing through sponsorship - Fujitsu and V8

Marketing through sponsorship - Fujitsu and V8 This Case Study examines how sponsorship is used a key marketing activity in Fujitsu's corporate and marketing strategies. As a winner itself in the air conditioning market, and an industry leader in plasma technology, Fujitsu sees good sense in being associated with other winners. Activities such as V8 Supercar racing provide a buzz and sense of adventure while meeting the business objectives of Fujitsu. As a result of…
Associated with:
Fujitsu
Resources:
From:
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Fujitsu General: Marketing through celebrity sponsorship

Promotion through personality and partnerships Fujitsu General is one of the leading suppliers of air conditioning and plasma display technology products within Australia. With the company's slogan "Australia's Favourite Air", Fujitsu has recently rapidly expanded its air conditioning range, with products to suit the domestic and commercial market. This Case Study examines how Fujitsu has achieved its business objectives with a promotional strategy using former Australian cricket captain Mark Taylor. As a result of reading…
Associated with:
Fujitsu
Learning Area(s):
  • Communication | Effective communication models
  • Marketing | Market research methods/analysis
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Promotion strategies and their application
  • Public Relations | PR Tactics and their application
Resources:
From: Edition 7
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Genesis Energy: Hello Tomorrow - formulating a corporate social responsibility strategy

Hello Tomorrow - formulating a corporate social responsibility strategy his Case Study investigates the importance of companies demonstrating a strong commitment to corporate social responsibility (CSR). Stakeholders expect companies to take the needs of the environment and community into account when formulating business practice. An investigation on how to measure the effectiveness of a CSR strategy occurs. Examples of Genesis’s commitment to CSR programs and initiatives are illustrated. As a result of carefully reading this…
Associated with:
Genesis Energy
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The business life cycle
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Environmental Issues | Carbon footprint
  • Environmental Issues | Climate change
  • Environmental Issues | Responsibility of industry
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Marketing | Product development
Resources:
From: Edition 4
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Heinz Watties: Proving large companies can be agile

Proving large companies can be agile Heinz Wattie's is one of the most recognised and successful brands in New Zealand. Product innovation and understanding consumer trends are at the heart of the company's success in an increasingly competitive market. As a result of reading this Case Study, students should be able to: Understand how Heinz Wattie's retains its competitive advantage in the marketplace  Discuss the importance of innovation and meeting consumer needs  Describe how communication…
Associated with:
Heinz Watties
Resources:
From:
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iinet: The business of connecting better

The business of connecting better This Case Study highlights the development process of a leading telecommunications and Internet company that has resulted in a range of successful and innovative products. As a result of reading this Case Study, students should be able to: Recognise the significance of innovation to business success Describe the product development processes Analyse the product development process in the context of specific products and services. Introduction What's new in Internet and…
Associated with:
iiNet
Resources:
From: Edition 2
Read more...
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