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Service the Crazy John's way The mobile phone industry has experienced incredible growth in the past decade with Australia having among the highest rates of mobile phone ownership in the world. Crazy John's, a readily recognised brand, is the largest independent retailer of mobile phones in Australia. Entrepreneurial spirit is highly valued at Crazy John's and a large investment is placed in human resource management and quality management. As a result of reading this Case…
Turning a good idea into commercial success This Case Study profiles the hugely successful entrepreneurial approach which John Ilhan, the CEO and owner of Crazy John's, has taken to turning his idea of providing excellent customer service and advice at the best possible prices in the mobile phone market into a winning formula. As a result of reading this Case Study, the student should be able to: Understand that it makes good business sense to…
Personalised solutions for individual needs This Case Study introduces students to Dell, one of the world's largest providers of computer systems and services. It outlines the features of the Dell direct customer business model and examines ways in which Dell is altering its approach to changing needs of its customers. As a result of reading this Case Study the student should be able to: Understand the operation of the Dell direct customer business model and…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Structure and Organisation | Aligning structure to objectives
  • Change Management | Sources of change
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Global Business | Drivers of globalisation
  • Global Business | Ethical global management
  • Global Business | Types of global business/expansion
  • Management and ICT | The impact of technology on business
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Operations Management | High-end technology based operations systems
  • Operations Management | Materials management
From: Edition 5
Entrepreneurs - shaping the future of Australia This Case Study introduces the concept of entrepreneurship. It outlines the nature of Ernst & Young Australia and its position as part of the global Ernst & Young and provides real life examples of entrepreneurs in action through the Ernst & Young Entrepreneur of the Year Awards. As a result of completing this Case Study students should be able to: Understand and apply the term entrepreneur Explain some…
Creating prosperous communities through corporate responsibility This Case Study highlights how Australians are increasingly becoming involved in environmental and social issues. These issues are reported in the media almost daily and are becoming an important part of our nation’s future. Through Corporate Responsibility (CR) programs, such as those established by global professional services firm, Ernst & Young, organisations and their employees are able to make noticeable differences to the communities in which they live. The…
Associated with:
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Ethics and Social Responsibility | Risk Management
  • Ethics and Social Responsibility | Socially responsible programs and approaches
From: Edition 4
  Human resources to meet emerging business needs This Case Study introduces students to KFC and its franchise operations. It considers the employment brand, U+KFC and its alignment with KFC’s strong company culture. The Case Study examines the way human resource management has been adapted to meet the changing needs of KFC. As a result of reading this Case Study students should be able to: Understand the operation of KFC and the role played by…
Associated with:
Learning Area(s):
  • Business Environment | Significance of business
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Structure and Organisation | Franchising
  • Careers | Career training and development
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Human resource planning
  • Human Resource Management | Induction
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Recruitment and selection
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Skills | Role of planning
  • Management and ICT | The impact of technology on business
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Small Business | Running a small business
  • Small Business | Small business and entrepreneurship
From: Edition 6
Fostering a high-performance culture This Case Study focuses on the desirability of fostering a high-performance workplace culture. It outlines Ernst & Young's commitment to producing such a culture through the attraction, engagement, development and retention of its people. As a result of reading this Case Study, students should be able to: Understand what is meant by a high-performance culture Understand the interrelationship between workplace culture and business success   Identify how Ernst & Young attracts…
Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Human Resource Management | Human resource planning
  • Human Resource Management | Performance management
  • Human Resource Management | Recruitment and selection
  • Human Resource Management | The human resource manager in profile
  • Human Resource Management | Training and development systems and programs
  • Management Accounting | Accounting systems in practice
  • Management Skills | Role of leadership
  • Management Styles | Effective styles in management situations
  • Operations Management | Quality management approaches
From: Edition 3
Providing expert advice for sound, ethical business practice This Case Study explores the ways in which Ernst & Young contributes to the maintenance and development of sound ethical business practice. It outlines the contribution of qualified staff and the diverse areas of business serviced by Ernst and Young. As a result of reading this Case Study, the student should be able to: Understand the role of an accountant in the provision of services to business…
The benefits of graduate recruitment This Case Study examines the importance of effective recruitment processes within an organisation, looking at the recruitment process as a whole, from effective marketing of the organisation through to the integration of new employees. It also looks at the importance of Ernst & Young's work to business. As a result of reading this Case Study, students should be able to: Understand the main contributions of the human resources department to…
Associated with:
Learning Area(s):
  • Business Environment | Significance of business
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Communication | Technology and communication
  • Financial Reports and Analysis | Analysis of financial reports and information
  • Financial Reports and Analysis | Types of financial reports
  • Human Resource Management | Human resource planning
  • Human Resource Management | Induction
  • Human Resource Management | Mission and objectives
  • Human Resource Management | Performance management
  • Human Resource Management | Recruitment and selection
  • Marketing | Promotion strategies and their application
From: Edition 5
The role of professional accounting in business Accountability, transparency and ethics in business and financial reporting have become more important than ever in the wake of the global financial crisis. Professional accountants are crucial business advisors, helping protect the interests of stakeholders in every industry. The Institute of Chartered Accountants is at the forefront of promoting and ensuring ethical business practice, with Chartered Accountants working in every industry and sector. As a result of reading the Case Study, students should be…
Learning Area(s):
  • Business Environment | Stakeholders
  • Careers | Choosing a career
  • Ethics and Social Responsibility | Corporate governance
  • Ethics and Social Responsibility | Risk Management
  • Financial Reports and Analysis | Analysis of financial reports and information
  • Financial Reports and Analysis | Ethical/legal accounting
  • Financial Reports and Analysis | Types of financial reports
From: Edition 7

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