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Australian Defence Force: Skills and learning for life

Skills and learning for life

This Case Study highlights the variety of career opportunities available in the Australian Defence Forces (ADF). There is also an investigation into the ADF Gap Year Program. Profiles of different ADF programs illustrate the diversity of pathways available for school leavers. The variety of skills recruits learn through their training at the ADF are highlighted. A discussion of the way the ADF markets itself takes place.

As a result of reading this Case Study, students should be able to:

  • Discuss the different recruitment paths offered by the ADF
  • Describe the financial and non-financial benefits a career in the ADF can offer
  • Outline the marketing strategies used by the ADF to attract applicants.


The Australian Defence Force (ADF) is made up of three military services, including the Navy, Army and Air Force and employs over 50,000 full-time permanent military personnel.

Recruiting for the Australian Defence Force

The ADF uses several different recruitment paths to attract new staff.

Developing skills for life

Recruits to the ADF learn and develop leadership, management and professional skills, which they draw upon in their work and personal life.

Testing the water - the ADF Gap Year

There are many options available to young people leaving school such as the workforce, tertiary study or a Gap Year program.

Marketing the ADF

The ADF markets itself to students in a variety of ways.


The ADF is able to attract recruits using a wide variety of recruitment methods.


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Associated with:
Learning Area(s):
  • Careers | Career training and development
  • Careers | Choosing a career
  • Careers | Graduate programs
  • Communication | Effective communication models
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Recruitment and selection
  • Human Resource Management | Training and development systems and programs
  • Marketing | Promotion strategies and their application
From: Edition 4

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