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Case Studies » Featured Case Studies » Case Studies » Australia Post: The enduring power of paper as an effective means of communication - Identifying consumer needs through market research

Australia Post: The enduring power of paper as an effective means of communication - Identifying consumer needs through market research

Identifying consumer needs through market research


 

(Page 5 of 7)
Associated with:
Australia Post
Learning Area(s):
  • Business Environment | The external environment
  • Change Management | Change issues for business
  • Change Management | Sources of change
  • Communication | Technology and communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Management and ICT | The impact of technology on business
  • Marketing | Distribution including Internet based approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
Resources:
From: Edition 3

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