Building the logistics of a nation
This Case Study profiles how Australia Post has built up a successful third party logistics business to meet changing customer requirements. The organisation has implemented a range of different operational management strategies in order to meet customers' national and international warehousing, fulfilment and distribution needs. As a result of reading this Case Study, students should be able to:
- Understand the business of logistics
- Outline how Australia Post has used technology to improve operational management
- Explain different methods of business ventures, including joint ventures and acquisitions.
Introduction
Who do you think is one of Australia's biggest retailers? Would you choose a clothing company? A mobile phone store? An electronics retailer?
The business of logistics
To better understand just what Post Logistics is offering its customers, let's look at a traditional way of doing business.
The benefits of third party logistics
Australia Post is offering companies the ability to hand over their supply chain to Post Logistics; specifically, order management, warehousing, fulfilment, and payment processing.
Developing the network - adding strategic capability
There are many different ways of expanding a business into different markets. Expansion can be achieved internally through research into new products or services.
Technology as the backbone of the business
Post Logistics and Australia Post's other businesses use proven technology-enabled applications to manage their logistics operations.
Enabling Australian business internationally
Increasingly, customers are looking for a single service provider that can deliver supply chain solutions with a global reach. Many companies now have a global presence and still more have their goods manufactured abroad before these are brought into Australia for sale.
Conclusion
Introduction
The business of logistics
The benefits of third-party logistics
Developing the network - adding strategic capability
Technology as the backbone of the business
Enabling Australian business internationally
Conclusion
