Case Study Pages:
Building the logistics of a nation
This Case Study profiles how Australia Post has built up a successful third party logistics business to meet changing customer requirements. The organisation has implemented a range of different operational management strategies in order to meet customers' national and international warehousing, fulfilment and distribution needs. As a result of reading this Case Study, students should be able to:
- Understand the business of logistics
- Outline how Australia Post has used technology to improve operational management
- Explain different methods of business ventures, including joint ventures and acquisitions.
Who do you think is one of Australia's biggest retailers? Would you choose a clothing company? A mobile phone store? An electronics retailer?
To better understand just what Post Logistics is offering its customers, let's look at a traditional way of doing business.
Australia Post is offering companies the ability to hand over their supply chain to Post Logistics; specifically, order management, warehousing, fulfilment, and payment processing.
There are many different ways of expanding a business into different markets. Expansion can be achieved internally through research into new products or services.
Post Logistics and Australia Post's other businesses use proven technology-enabled applications to manage their logistics operations.
Increasingly, customers are looking for a single service provider that can deliver supply chain solutions with a global reach. Many companies now have a global presence and still more have their goods manufactured abroad before these are brought into Australia for sale.