Contributing to business and ethical practice This Case Study examines the role of CPA Australia in developing the technical and professional knowledge of its members while ensuring members act with integrity. It explains the role CPA Australia plays in promoting accounting standards and best practice while ensuring knowledge is applied in a fair, honest and ethical manner. As a result of reading this Case Study, students should be able to: Explain the role accountants play…

Service the Crazy John's way The mobile phone industry has experienced incredible growth in the past decade with Australia having among the highest rates of mobile phone ownership in the world. Crazy John's, a readily recognised brand, is the largest independent retailer of mobile phones in Australia. Entrepreneurial spirit is highly valued at Crazy John's and a large investment is placed in human resource management and quality management. As a result of reading this Case…

Turning a good idea into commercial success This Case Study profiles the hugely successful entrepreneurial approach which John Ilhan, the CEO and owner of Crazy John's, has taken to turning his idea of providing excellent customer service and advice at the best possible prices in the mobile phone market into a winning formula. As a result of reading this Case Study, the student should be able to: Understand that it makes good business sense to…

Personalised solutions for individual needs This Case Study introduces students to Dell, one of the world's largest providers of computer systems and services. It outlines the features of the Dell direct customer business model and examines ways in which Dell is altering its approach to changing needs of its customers. As a result of reading this Case Study the student should be able to: Understand the operation of the Dell direct customer business model and…

Open for business This Case Study will enable you to understand the role of DEST (as part of the Public Service) and its importance to Australia. As a result of reading this Case Study, students should understand: The role of DEST and of the public service How the 'Open for business' philosophy underpins the relationship between DEST employees and its stakeholders The positioning of DEST as an Employer of Choice. Introduction The Australian Government's engagement…

Creating prosperous communities through corporate responsibility This Case Study highlights how Australians are increasingly becoming involved in environmental and social issues. These issues are reported in the media almost daily and are becoming an important part of our nation’s future. Through Corporate Responsibility (CR) programs, such as those established by global professional services firm, Ernst & Young, organisations and their employees are able to make noticeable differences to the communities in which they live. The…

Entrepreneurs - shaping the future of Australia This Case Study introduces the concept of entrepreneurship. It outlines the nature of Ernst & Young Australia and its position as part of the global Ernst & Young and provides real life examples of entrepreneurs in action through the Ernst & Young Entrepreneur of the Year Awards. As a result of completing this Case Study students should be able to: Understand and apply the term entrepreneur Explain some…

Fostering a high-performance culture This Case Study focuses on the desirability of fostering a high-performance workplace culture. It outlines Ernst & Young's commitment to producing such a culture through the attraction, engagement, development and retention of its people. As a result of reading this Case Study, students should be able to: Understand what is meant by a high-performance culture Understand the interrelationship between workplace culture and business success   Identify how Ernst & Young attracts…

Providing expert advice for sound, ethical business practice This Case Study explores the ways in which Ernst & Young contributes to the maintenance and development of sound ethical business practice. It outlines the contribution of qualified staff and the diverse areas of business serviced by Ernst and Young. As a result of reading this Case Study, the student should be able to: Understand the role of an accountant in the provision of services to business…

The benefits of graduate recruitment This Case Study examines the importance of effective recruitment processes within an organisation, looking at the recruitment process as a whole, from effective marketing of the organisation through to the integration of new employees. It also looks at the importance of Ernst & Young's work to business. As a result of reading this Case Study, students should be able to: Understand the main contributions of the human resources department to…

The 'impossible' achieved by sound project management This Case Study looks at one of the most impressive achievements of Fletcher Construction Ltd - the Auckland Sky Tower. It discusses the importance of sound project management in making a complex construction a reality. As a result of carefully reading this Case Study, students should be able to: Define the term project manager Identify the skills required by a project manager Explain the role of a project…

The business behind the buildings This Case Study profiles how Fletcher Construction has always nurtured relationships - with clients, suppliers, employees and the community - and established a down-to-earth corporate culture based around three simple values where commitment and quality are fundamental. As a result of reading this Case Study, the student should be able to: Outline the concepts of stakeholders, stakeholder relationships, corporate culture, business values, human resources, social responsibility and ethical business practices…

Meeting local and global needs This Case Study looks at New Zealand's largest company, Fonterra. It discusses its importance as a producer, manufacturer and marketer of dairy products. It reviews the firm's response to shifts in both global and domestic markets. As a result of carefully reading this Case Study, students should be able to: Understand the difference between the local and the global marketplace Define a co-operative and explain how it differs from other…

Marketing through sponsorship - Fujitsu and V8 This Case Study examines how sponsorship is used a key marketing activity in Fujitsu's corporate and marketing strategies. As a winner itself in the air conditioning market, and an industry leader in plasma technology, Fujitsu sees good sense in being associated with other winners. Activities such as V8 Supercar racing provide a buzz and sense of adventure while meeting the business objectives of Fujitsu. As a result of…