Case Study Pages:
Table of contents
Conclusion
7-Eleven Australia has embarked upon an ambitious but well-managed expansion through horizontal acquisition. This strategy has allowed the company to be able to develop its network of stores in already established, and therefore lower risk, locations. However, the company faces ongoing pressures to manage the integration throughout the reinforcement stage of the change management process. Challenges include continuing the store conversion process, training and developing new staff and franchisees to be satisfied members of the 7-Eleven Australia team and ensuring that converted stores meet established KPIs and profitability levels expected of
those in the 7-Eleven Australia franchise system.
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