Thursday, June 13, 2024
Mike Soden
Wednesday, 30 November 2011 16:15


About Baiada

Baiada Poultry Pty Limited is a privately owned Australian company which provides premium quality poultry products throughout Australia.

Our business operations include Broiler & Breeder Farms, Hatcheries, Processing Plants, Feedmilling and Protein Recovery. Our products include sales of live poultry including breeding stock, poultry feed, fertile eggs, day old chickens, primary processed chicken (raw) and further processed chicken products and pet food.

Our company has its head office at Pendle Hill, 30km west of Sydney. Other major operating centres are located in Brisbane, South Australia, Tamworth in northern New South Wales as well as throughout Victoria. We have an employee base of approximately 2,200 people.

At Baiada Poultry our primary objective is to provide our customers with high quality products and excellent service.



In 1916, Celestino Baiada arrived in Australia from Gozo, Malta at the age of 14. He arrived with his father and brother, with no material possessions, but in search of a brighter future.

Celestino ("Charlie") commenced his first real involvement in poultry meat during the Second World War, when he and his wife Giovanna processed 30 chickens by hand per day in the family laundry. The Baiada family had its humble beginnings as market gardeners and produce merchants, which also involved a contract to supply potatoes to the army during the war. At the end of the second world war he purchased a large parcel of land in Baulkham Hills (Sydney's north west), which council resumed two years later for compensation considered to be inadequate. After a seven year court battle, the case reached the High court, at which time the council withdrew its resumption order, and the land was later sold for a substantial sum in 1953.

The proceeds of this financial investment allowed Charlie to commence the building of the family poultry business in Pendle Hill in the early 1950s, followed by the establishment of another processing plant in Tamworth in 1964.

Charlie passed away in November 1983, at the age of 81. Charlie was a modest man and worked hard throughout his entire life, building a business based on old fashioned values and what he would call a great deal of entrepreneurial vision and commonsense. Charlie's grandson, John Camilleri became Managing Director of the company in March 1984, and has taken the foundations of the company that Charlie proudly established, to become the substantial quality organization that exists today.

In August 2003, Mrs Giovanna Baiada passed away at the age of 91. Giovanna enjoyed working and being the continued support for Celestino as Baiada began to grow. Giovanna was strongly devoted to her children, grandchildren, great grandchildren and great great grandchildren. She believed in working hard to get ahead in life and kept a strong faith.

Today, Baiada Poultry Pty Limited is still privately owned by the Baiada family.

Monday, 14 November 2011 20:54

Edition 7

Edition 7
Welcome to Edition 7 of Australian Business Case Studies! 
Monday, 08 August 2011 13:53

Who we are

Australian Business Case Studies

This project is an online educational resource of corporate, industry and Government case studies developed specifically to help students better understand Australian and New Zealand business by using real examples to illustrate parts of the Business Studies/ Business Management/ Commerce curriculum.

You are permitted (and encouraged!) to print, download and/or copy any part of this website and downloads for educational purposes only. Permission is also given for schools to link directly to the site and to have links on their internal networks.

Friday, 15 July 2011 13:17

What's available for teachers?

For teachers, we provide learning activities, including questions and extension activities for use with each case study, developed by our writing team. You'll find both individual and group activities, along with comprehension questions and research projects. We also provide teaching hints & strategies, links to other useful educational resources and news updates throughout the year on currently featured companies. 


Friday, 15 July 2011 13:16

What's available for students?

For students, there is a wealth of useful information. This includes the case studies themselves, learning activities, news on featured businesses, background information on the companies who are participating, and a glossary of business terms.

Friday, 15 July 2011 13:15

How much does it cost?

A printed copy of The Australian Financial Review Case Studies  with Business News is provided FREE to all Australian and New Zealand schools, colleges and universities, so there should be a copy in your Business Studies/Commerce/HSIE department. You can also access Edition 7 case studies on this website for free.

Additional copies can be ordered herehere, priced at $39.95 or $350 for a pack of 10.

We are also delighted to offer you a subscriptionsubscription to access over 80 additional case studies from previous editions, along with their accompanying learning activities and teaching hints & strategies. A single user subscription is priced at $69.95, with a school multi user subscription costing $149.95.

Friday, 15 July 2011 13:14

Why is it so useful to me?

The Australian Financial Review Case Studies with Business News is useful because:

  • It shows students how business theory is put into practice in real business situations
  • It is compulsory for students to refer to case studies in their projects and exams
  • The companies who take part understand the value to students of real examples of business practice
  • It is produced by and with teachers to ensure it is focused on the curriculum
  • The material is presented in different formats designed to enable all students to make best use of the material - from the printed page, to pdf downloads, to the new MP3 podcasts.
Friday, 15 July 2011 13:13

What sort of material does it contain?

The case studies are the core of the resource, providing real-life examples of curriculum topics. Each study focuses how a major organisation dealt with a business issue to demonstrate business studies topics. Linked to the case studies are other tools and features for both teachers and students, such as learning activities, teaching hints and strategies, news on featured companies, useful links, and career information.

Australian Business Case Studies is a resource, in print and online, for students taking Business Studies/Commerce courses. Published annually, it provides the means for students to examine real business issues from a number of major organisations and allows them to put business theory into a real life context. It gives you, as current and future customers and potential employees, an insight into how business works in Australia and New Zealand today.

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If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 2874 in Australia and 0800 990 999 in New Zealand.

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New Edition 7 case studies available now!

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