Glossary of Terms
Wealth management
Activities that involve the effective management of funds on behalf of an individual or business - the essential objective of wealth management is to concentrate effort to build the value over a given period of time.
Word of mouth
A term often used in marketing when customers pass on
recommendations about a product or service through conversations. It is often considered to be the best form of promotion of a product.
Workforce planning
A comprehensive process that provides managers with a framework for making staffing decisions based on an organization's mission, strategic plan, budgetary resources, and a set of desired workforce competencies.
Working capital
The resources that are available to meet the short-term debts of the business. See also, net income, working capital
Working to rule
Performing only the bare minimum of duties. See also, industrial action
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