Glossary of Terms
Value add
An enhancement to a product or service.
Value add returns
Profit made from additional value created at a particular stage of production or through marketing.
Values
The beliefs a company stands for, often including what behaviours are expected from employees
Vertically integrated
An arrangement whereby the same company owns all the different aspects of making, selling and delivering a product or service.
Viral campaign
The exchange of an idea between people that serves to promote a service or brand, encouraging the recipient of the idea to also spread the concept to other participants.
Vision
A long-term direction or view that a business holds that will affect future planning and actions, i.e. where the business is heading
Volatility
The extent to which an investment is likely to fluctuate (or change) over a given period of time
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