Glossary of Terms
Generation Y
Those born between 1982-2000. Often marketers and others try to understand different markets by looking at the typical behaviours and purchasing patterns of different generation groups.
Genetic technology
Use of genetic material in order to change one or more of the characteristics of an organism.
Global
The development of organisations as competitors in an international marketplace. Organisations need to become more competitive internationally due to the development of the Internet, worldwide communication and distribution networks.
Global business
Commonly referred to as a multinational or transnational business, it is a business that has its main office in one country, but operates in other countries as well.
Global warming
A rise in the temperature of the Earth's atmosphere caused by an increase in greenhouse gases, such as carbon dioxide, which traps the sun's heat and causes changes in climate.
Globalisation
The development of organisations as competitors in an international market. Organisations need to become more competitive internationally due to the development of the Internet, worldwide communication and distribution networks.
Goodwill
An intangible asset based on the reputation and past financial viability of a business.
Greenhouse gas emissions
The burning of fossil fuels for electricity or transport which release carbon dioxide that is trapped within the atmosphere. This growing layer of carbon dioxide retains the reflected suns heat within the atmosphere acting like a 'greenhouse'.
Gross Domestic Product (GDP)
The total value of all goods and services produced in the economy in one year.
|
