|
Got an idea for a new product or service? Or maybe you have an idea to vary a product that already exists? Perhaps you are an entrepreneur just waiting to happen!
But what actually is an entrepreneur? Put simply, an entrepreneur is someone who recognises a need for a product or service in the market and brings together all of the resources - physical resources (such as the materials), equipment, capital (money), and staff - required to meet that need.
But does successful entrepreneurship take more than this? What about a person's drive to succeed; what about creativity and passion?
Entrepreneurs can be very successful, but to reap the benefits of success they have had to work very hard. There is no set 'profile' of an entrepreneur; they come from diverse sectors of society, can be young or old, and have large or small companies. However, they do display certain work-related characteristics.
James Millar, the Chief Executive Officer of Ernst & Young Australia, has identified that successful entrepreneurs* need to have:
- A dynamic and all-encompassing vision
- An insatiable curiosity and passion
- A vivid imagination
- Integrity
- Determination through adversity
- An ability to inspire people with their imagination and motivate people with their passion.
* "The True Marks of Entrepreneurship", Entrepreneur of the Year Annual Review 2005
Source: Entrepreneur of the Year Annual Review, p.24.
|
Ernst & Young Case Studies