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2006 | The Coates Way

This Case Study highlights the significance of strategic and carefully developed approaches to HR to the achievement of a company's long-term goals. As a result of reading this Case Study, the student should be able to:

Understand the inter-relationship between company goals and effective HR
Analyse fundamental factors in the development of employees
Identify specific programs that engage and develop employees.

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1. Introduction
Imagine trying to plan a big event such as the Commonwealth Games.

2. The Coates Way
How does Coates go about achieving this vision?

3. The HR function at Coates
The HR function at Coates operates at both corporate and business unit level.

4. HR strategy at Coates
Coates has developed the Performance Development Plan (PDP) for employees.

5. Engagement: happy to stay
Employee engagement measures the commitment employees have towards the business.

6. Develop our people: employee development at Coates
The Coates Way provides a firm direction for the business.

7. Conclusion
Coates, through the implementation of the Coates Way, is a company clearly focused on the future.

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