The hugely popular ‘Share a Coke’ campaign that launched back in 2011 has seen a return this summer – this time with a twist!  The company called for Australians to give a shout out to a friend they’d like to share a coke with. The campaign also included the option to customise your own can or bottle of Coke and have it delivered to your door. Read more about the success behind the Coca Cola brand with our case studies here.