Telstra is promoting its recently launched Easy Share Business Plans with a campaign focusing on what should and shouldn’t be shared at work.  The advertisement features a group of workers having lunch and talking about their weekends when one person ‘overshares’ their adventures.

Over time, Telstra has shifted its concentration from being a technology and product focused organisation to becoming a customer focused company practising Market Based Management (MBM). This approach gives Telstra a competitive advantage in an ever changing telecommunications market.

View the ad at https://www.youtube.com/watch?v=EeUfuJ-akU4  and read the Telstra ‘Implementing market-based management’ case study on the Australian Business Case Studies website.