Monday, 01 June 2015 08:22

Promotion through personality and partnerships

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(0 votes) has created a new brand campaignbrand campaign using Hollywood star and former Governor of California Arnold Schwarzenegger, who confuses Australia and his homeland Austria, using the site to search for a new house to move home.

Celebrity endorsements are a popular way for organisations to effectively engage their target audience.  Read our case study Fujitsu General: Marketing through celebrity sponsorship which highlights the success of promotion through personality and partnerships.

Last modified on Thursday, 03 December 2015 08:50