Newscorp’s commuter newspaper mX, a free publication offered in Sydney, Melbourne and Brisbane will publish its last edition on June 12th 2015. The closure has been blamed on the shift to mobile of its young commuter audience. The media landscape is continuing to change rapidly.
Read our case study Sensis: Enhancing Yellow's advertising model. In just under a decade, Sensis has grown from a telephone book company to become one of the world's most advanced information providers. Sensis now includes iconic brands such as Trading Post®, Citysearch® and Whereis® and is leading the charge beyond the web into channels such as 3G mobile and in-car telematics.
Read about the closure of mX here.