Monday, 26 February 2018 16:31

More fizz for Coca Cola marketing

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In order to boost profits, Coca-Cola Amatil plans to increase its marketing effortsCoca-Cola Amatil plans to increase its marketing efforts of its Coke and Mount Franklin brands as well as build awareness of its smaller products.  The drinks-giant also plans to reduce prices in 2018 in a bid to drive growth initiatives. Read our case studies on Coca Cola here.