This Saturday 14th November in Australia is McHappy Day, an initiative that raises funds for Ronald McDonald House Charities that support families of seriously ill children across the country. Every business has a number of stakeholders – individuals or organisations that have an interest in the company and how it operates. Community groups and charities are just one of many stakeholder groups a company can have. Stakeholder engagement is an essential aspect of a company’s success. Read our case study McDonald's: Creating effective stakeholder relationships.