While online presence may be critical to business success, other sectors also need to back this up with a strong ‘experiential’ presence for their consumers.  Cosmetics tenants are considered to be one of the most highly sort after in the commercial property market and one of the few sectors making money in bricks and mortar retailing. Read the article here and check out our L’Oreal case study on how their retail success is supported by a strong online marketing strategy.