Monday, 01 September 2014 13:42

KFC’s ‘Open Kitchen Day’ a new trend in fast food

Rate this item
(0 votes)

 

This month, KFC Australia opened the kitchens of 160 stores to the public for its inaugural ‘Open Kitchen Day’.  The concept is a new trend in the fast food sector which encourages transparency and allows customers to see how food is prepared.  Participants were able to book a tour which gave them behind the scenes access to KFC kitchens.  90% of tours sold out within the first week of the ‘Open Kitchen Day’ site going live.

Read our KFC/Yum! Restaurants case studies at http://www.afrbiz.com.au/companies/kfc/yum-

Last modified on Monday, 01 September 2014 13:43