Monday, 26 February 2018 16:29

Fat is back!

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Dairy companies such as Fonterra are experiencing a growth in sales as consumers are eating more butter and are willing to pay more for itconsumers are eating more butter and are willing to pay more for it. Our case study, Fonterra: meeting global and local needs looks at one of New Zealand's largest companies. It discusses its importance as a producer, manufacturer and marketer of dairy products and how the company responds to changes in the marketplace.

Last modified on Wednesday, 09 May 2018 16:30