The miserable moment of discovering a wallet is lost is recreated in a new ad for Westpac’s Emergency Cash service. The ad campaign, ‘Lost wallet? Don’t lose it…’ highlights people’s reactions to losing their wallets in a variety of situations.

The ad aims to position Westpac as a bank that cares.  To read more about Westpac’s customer commitment and approach to customer satisfaction, read the Westpac ‘Creating a sustainable business - Sustainability and customers’ case study at http://www.afrbiz.com.au/case-studies/westpac-creating-a-sustainable-business/Page-1.html.

To view the new ad campaign, visit https://www.youtube.com/watch?v=0SfrN_CxPoI.