According to a recent article in the Sydney Morning Herald, the reality for entrepreneurs is rather grim. Roughly one out of 20 start-ups is a success, according to start-up accelerator BlueChilli, which means they fail 95 per cent of the time.

Entrepreneurs may be risk-takers but they are also need to be careful planners who research every part of their prospective business and work hard to find the right way to enter the market.

Read our case study The Vetservice Group: Turning an idea into successful reality which profiles the highly successful Vetservice Group. The case study discusses the role of the entrepreneur and the business' entry into, and growth within, the marketplace.