The most important thing to impress on students is how charities should be run with the same commercial acumen as other businesses.  You might ask students to discuss obstacles to this, such as limited manpower, public perception of the cause, funds management etc.

The case study is also an ideal jumping off point for a discussion on entrepreneurship. You could invite students to research other organisations that were started by entrepreneurs (e.g. Crazy John’s, Apple, Dell, ModelCo, etc.) or discuss the role of the entrepreneur to business and society and the hallmarks of innovative business.

You could engage students with the case study by asking them to organise a charity event to benefit YOTS. Encourage them to plan and market the event as if they were planning a business-related event.