Suncorp Learning Activities 2005 - Credit Crunch


1. Explain the difference between savings and investments



1. In a time of economic uncertainty or recession, when consumers are spending less money, businesses have to work harder then ever to continue to attract customers and keep business costs low. In groups, develop a business plan aimed at a company that is experiencing falling sales. You may like to think about some of the following things and their associated costs:

a. Human resources

b. Marketing/advertising

c. Consolidating resources

d. Operations management/production

e. Product development

f.  Customer demographics