QUESTIONS and ACTIVITIES

1. Why is it important for Origin Energy to understand the nature of competition in its market, as well as the needs and requirements of its customers?

EXTENSION ACTIVITIES

1. Investigate the responsibilities a business like Origin Energy has to each of its stakeholder groups. In your investigation, provide examples of the type of return that each of these stakeholders might expect from the company's activities.

• Employees

• Shareholders

• Customers

• Community

• Government

• Regulators

• Landowners.