QUESTIONS & ACTIVITIES

1. Comment on the following statement "The line between content and advertising is blurring".

EXTENSION ACTIVITIES

1. Assume you have just been appointed as the Network TEN sales manager where your role is to look after product integration. You have just been told that Network TEN will be developing a new reality show based around a group of teenage girls living in a school boarding house. In a table summarise eight brands you believe would get the best integration with this demographic.