QUESTIONS & ACTIVITIES

1. Explain the concept of marketing.

EXTENSION ACTIVITIES

1. For this and the following extension activity, the students are to create a fictional financial services company. Divide the class into small groups. Each group is to develop its own business logo, keeping in mind the elements that make up a strong logo. Each logo is to be presented to the class, and this will be followed by a class discussion of which is the most successful and why.