Monday, November 18, 2019

Crazy Johns Learning Activities 2005 - Entrepreneurship

 

  • Review the AFR article and the Crazy John's Case Studies entitled Turning a good idea into commercial success and Service the Crazy John's way
  • Look up www.crazyjohns.com.auwww.crazyjohns.com.au
     
    Answer the following questions:

What major change is John Ilhan foreshadowing for his business next year?  Outline some of the issues that he is facing in making this change.

"Failure is part of life.  To be successful, you need to fail.  The more failures you have, the more successes you will have…." John Ilhan, September 2006.

Discuss this quotation. Outline what you think he means and include in your answer, the qualities that you think he is describing for successful entrepreneurship.

Outline the strategies that you consider John Ilhan uses to motivate and develop staff.  Why do you think that he takes a very active interest in these strategies?

Discuss the approach taken by Crazy John's to marketing their products.  Why does John Ilhan place great importance on marketing?

Students should be encouraged to access both Case Studies as essential background for the questions outlined above?
 
There is likely to be ongoing publicity about the Crazy John's/Telstra legal issues during 2006 and possibly beyond.  Some students might be given the responsibility to track those events and report back to the class.

Leave a comment

Make sure you enter the (*) required information where indicated.
Basic HTML code is allowed.

Learning Areas

Learning Area(s):

Commission a case study for your business

If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on 
02 4991 5577 in Australia and 0800 990 999 in New Zealand.

What's New?

 

New Edition 7 case studies available now!

Buy a printed copy of Edition 7 case studies.

Subscribe now to get access to over 80 additional case studies and support material.

Teaching Resources

Learning Resources

Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.

Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.
 

Log in / log out