Australia Post Learning Activities 2007


1. Identify the various types of communications channels.



The findings of the Danaher and Rossiter study are summarised in Issue 34 of Priority, a magazine that Australia Post has created for its business clients. The article can be found on its website at

Read the article, then:

  • Outline the findings of the study into the various channels of business communication
  • Identify the reasons why many personal and business consumers prefer letters to electronic messages
  • Which method of business-to-consumer communication would you personally prefer for both bills and promotional material? Justify your answer.