Plants that continues to grow over a number of years, allowing a deep root systems to establish (as opposed to more shallowrooted annuals that only last up to a year). Perennials are common pasture plants.
The combined marketing strategies that result in how the organisation wants a product ot brand to be perceived by the market. Positioning is directly related to brand values, market demographics and the image of the product in the marketplace.
When an advertiser pays to have their products directly placed into the television program along with other platforms such as online integration and billboards, in addition to the traditional commercial break.
A company which has an unlimited number of shareholders and is listed on a stock exchange, e.g. the ASX. This allows the public to buy and sell shares in the company. See also, capital markets listed company, market capitalisation
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