The range of activities that relate to identifying, anticipating and satisfying customer needs (profitably) by means of standard tools such as market research and promotion. See also, marketing strategy, promotion
The range of activities that relate to identifying, anticipating and satisfying customer needs (profitably) by means of standard tools such as market research and promotion. See also, marketing strategy, promotion
Sign up to our eNewsletter for case study and regular news updates:
If your company or organisation would like to be part of Australia & New Zealand's best case study resource, apply for a case study online or phone us on
02 4991 2874 in Australia and 0800 990 999 in New Zealand.
New Edition 7 case studies available now!
Buy a printed copy of Edition 7 case studies.
Subscribe now to get access to over 80 additional case studies and support material.
Useful Resources
Need to contact a teaching association?
Or get ideas for class?
Check out our useful links.
Teaching Hints & Strategies
Share your lesson plans with other
professionals or search for ideas here.