This Saturday 14^th November in Australia is McHappy Day, an initiative that raises funds for Ronald McDonald House Charities that support families of seriously ill children across the country. Every business has a number of stakeholders – individuals or organisations that have an interest in the company and how it operates. Community groups and charities are just one of many stakeholder groups a company can have. Stakeholder engagement is an essential aspect of a company’s success. Read our case study McDonald's: Creating effective stakeholder relationships.

Since the pandemic hit earlier this year, mass gatherings have been cancelled and community sport seasons all but wipes out. Sporting codes rely heavily on sponsorship – from grass roots community clubs all the way up to elite sports. In September, QANTAS withdrew sponsorship of the Wallabies and also ceased in-kind support to the Football Federation of Australia and Cricket Australia. What is the future of sports sponsorship in a COVID world? Read our case study Fujitsu – Marketing through sponsorship.