Friday, February 15, 2019
Case Studies » Featured Case Studies » Case Studies » Reckitt Benckiser: Strategy, leadership and company culture - 1. Introduction

Reckitt Benckiser: Strategy, leadership and company culture - 1. Introduction

1. Introduction

To be successful in the fast-paced world of household, health and personal care products, you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household, consumer health care and personal products. With over 20 million products sold daily across almost 200 countries, RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser and Reckitt & Colman from the United Kingdom.

Reckitt Benckiser - Strategy, leadership and company culture

The two businesses were a good match, with a combined history of innovation spanning over 150 years. Complimenting each other geographically, they now covered extensive markets across Europe, the UK, Australia, the United States and many smaller markets worldwide.

Similarly, their product portfolios worked well together, with Benckiser a market leader in automatic dishwashing and fabric care products, while

Reckitt & Colman had achieved success in disinfectants, home care, pest control and health and personal care.

The merger was a successful one, with RB the fastest growing business in its sector. The above industry-average growth since the merger can be linked directly to the company’s strategy, company culture and leadership model. Having the right people helps create the right culture, one RB describes as strong, fast-acting and highly effective.

The company embraces diversity and encourages constructive conflict to achieve the best ideas and innovations. The leadership team expects their employees to use initiative, take ownership of their ideas and to take risks, with the aim of outperforming the market.

 

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Associated with:
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Organisational structures:overview
  • Careers | Career training and development
  • Change Management | Leadership and change
  • Communication | Interpersonal communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Global Business | Types of global business/expansion
  • Human Resource Management | Diversity management
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Recruitment and selection
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Styles | Effective styles in management situations
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
From: Edition 7

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