Monday, November 18, 2019
Case Studies » Featured Case Studies » Case Studies » Sensis: Enhancing Yellow's advertising model - Providing an effective return-on-investment

Sensis: Enhancing Yellow's advertising model - Providing an effective return-on-investment

Associated with:
Learning Area(s):
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Marketing analysis and segmentation
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Pricing strategies and their application
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
  • Public Relations | PR Tactics and their application
From: Edition 4

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